Adweek.com. Adweek, 26 Sept. 2013. Web. 12 Feb. 2014.
Cappo, Joe. The Future of Advertising. New York: McGraw-Hill, 2003. Print.
Enrico, Roger, and Jesse Kornbluth. The Other Guy Blinked: How Pepsi Won the Cola
Wars. New York: Bantam Books, 1986. Print.
Gabriel, Paulo. “Branding Slogan Wars Between Pepsi and Coke.” Abduzeedo.com. MT,
n.d. Web. 18 Feb. 2013.
Louis, J. C., and Harvey Z. Yazijian. The Cola Wars. New York: Everest House, 1980.
Print.
Pepsi Company. PepsiCo. 2014. Web. 3 Feb. 2014.
Radic, Katrina. “The Pepsi Brand: Reimagined.” Brandingmagazine.com. N.P., 15 Jan.
2013.
Schultz, E. J. "How Pepsico And Coca-Cola Are Creating The Cola Of TheFuture." Advertising Age 84.42 (2013): 12. Communication & Mass Media Complete. Web. 25 Feb. 2014.
Tellis, Gerard J., and Tim Ambler. The SAGE Handbook of Advertising. California:
SAGE Publications Inc., 2007. Print.
Twitchell, James B. Adcult USA: The Triumph of Advertising in American Culture. New
York: Columbia University Press, 1996. Print.
https://www.youtube.com/watch?v=N-Nu9bh4g4U
https://www.youtube.com/watch?v=po0jY4WvCIc
https://www.youtube.com/watch?v=XAhL1Wz6cPI
https://www.youtube.com/watch?v=0LnJskwydvM
https://www.youtube.com/watch?v=XAhL1Wz6cPI
https://www.youtube.com/watch?v=XAhL1Wz6cPI
Cappo, Joe. The Future of Advertising. New York: McGraw-Hill, 2003. Print.
Enrico, Roger, and Jesse Kornbluth. The Other Guy Blinked: How Pepsi Won the Cola
Wars. New York: Bantam Books, 1986. Print.
Gabriel, Paulo. “Branding Slogan Wars Between Pepsi and Coke.” Abduzeedo.com. MT,
n.d. Web. 18 Feb. 2013.
Louis, J. C., and Harvey Z. Yazijian. The Cola Wars. New York: Everest House, 1980.
Print.
Pepsi Company. PepsiCo. 2014. Web. 3 Feb. 2014.
Radic, Katrina. “The Pepsi Brand: Reimagined.” Brandingmagazine.com. N.P., 15 Jan.
2013.
Schultz, E. J. "How Pepsico And Coca-Cola Are Creating The Cola Of TheFuture." Advertising Age 84.42 (2013): 12. Communication & Mass Media Complete. Web. 25 Feb. 2014.
Tellis, Gerard J., and Tim Ambler. The SAGE Handbook of Advertising. California:
SAGE Publications Inc., 2007. Print.
Twitchell, James B. Adcult USA: The Triumph of Advertising in American Culture. New
York: Columbia University Press, 1996. Print.
https://www.youtube.com/watch?v=N-Nu9bh4g4U
https://www.youtube.com/watch?v=po0jY4WvCIc
https://www.youtube.com/watch?v=XAhL1Wz6cPI
https://www.youtube.com/watch?v=0LnJskwydvM
https://www.youtube.com/watch?v=XAhL1Wz6cPI
https://www.youtube.com/watch?v=XAhL1Wz6cPI