Being one of the world’s top carbonated drinks, Pepsi is a much-loved drink and is advertised everywhere. I wanted to focus my research on the development of the company and how and what choices do they and have made when advertising their product from when they first originated. I also wanted to research the history of the Pepsi audience, for who they intended their audience to be, and how they appealed to them. Many books, online articles, blog post, magazines, and scholarly journals are used in relating to the advertising history and methods for the Pepsi Company.